January 13, 2026

Top Stories

Events

European retail’s CX revolution: what really happened in Lisbon

Something interesting happened in Lisbon this May. While most of us were caught up in our daily customer experience (CX).

Expert Interviews Strategy & Trends

How Philip Morris transformed the tobacco industry’s customer experience

Here’s what matters: Philip Morris International just proved that even the most controversial industries can reinvent their customer relationships. After.

News

Welcome to CX Strategy

Why I built this blog, and why you should care 🙂 Here’s the truth: after 15+ years swimming in the.

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