Why sustainability is becoming the new CX battleground (and what it
- by Audrey CHATEL
- November 24, 2025

Top Stories
European retail’s CX revolution: what really happened in Lisbon
Something interesting happened in Lisbon this May. While most of us were caught up in our daily customer experience (CX).
- by Audrey CHATEL
- May 26, 2025
How Philip Morris transformed the tobacco industry’s customer experience
Here’s what matters: Philip Morris International just proved that even the most controversial industries can reinvent their customer relationships. After.
- by Audrey CHATEL
- July 9, 2025
Welcome to CX Strategy
Why I built this blog, and why you should care 🙂 Here’s the truth: after 15+ years swimming in the.
- by Audrey CHATEL
- May 26, 2025


