
Top Stories
Welcome to CX Strategy
Why I built this blog, and why you should care 🙂 Here’s the truth: after 15+ years swimming in the.
- by Audrey CHATEL
- May 26, 2025
How Philip Morris transformed the tobacco industry’s customer experience
Here’s what matters: Philip Morris International just proved that even the most controversial industries can reinvent their customer relationships. After.
- by Audrey CHATEL
- July 9, 2025
AI Customer Experience Integration: Why 92% Adoption fails without
Originally published in my LinkedIn newsletter – adapted for deeper insights The most comprehensive CX study of 2025 just dropped,.
- by Audrey CHATEL
- July 22, 2025
