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Welcome to CX Strategy
Why I built this blog, and why you should care 🙂 Here’s the truth: after 15+ years swimming in the.
AI Customer Experience Integration: Why 92% Adoption fails without
Originally published in my LinkedIn newsletter – adapted for deeper insights The most comprehensive CX study of 2025 just dropped,.
How Philip Morris transformed the tobacco industry’s customer experience
Here’s what matters: Philip Morris International just proved that even the most controversial industries can reinvent their customer relationships. After.
