December 7, 2025
News

They built a startup with zero humans. 72 hours later, the AIs turned it into organizational chaos.

Here’s what happened when decision-making became a closed loop between algorithms. A team of researchers just ran an experiment that should terrify every

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Expert Interviews Strategy & Trends

The dual green effect: why sustainability and customer experience are two sides of the same coin

I previously shared how sustainability is becoming the new CX battleground 92% of buyers now prioritize brands with social and environmental responsibility, and

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News

Why sustainability is becoming the new CX battleground (and what it means for your strategy)

Originally published in CX Pulse newsletter | By Audrey Chatel Something fascinating is happening in customer experience right now. For years, we’ve operated

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News

AI Customer Experience Integration: Why 92% Adoption fails without execution excellence

Originally published in my LinkedIn newsletter – adapted for deeper insights. The most comprehensive CX study of 2025 just dropped, and the results

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News Strategy & Trends

Stop Teaching Empathy. Start Building It.

The 2025 Women in CX Awards just revealed the blueprint for scaling human-centered transformation and it’s not what you think Here’s the uncomfortable

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Expert Interviews Strategy & Trends

How Philip Morris transformed the tobacco industry’s customer experience with a $14 billion bet on smoke-free products

Here’s what matters: Philip Morris International just proved that even the most controversial industries can reinvent their customer relationships. After investing over $14

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Strategy & Trends

Transform Your CX Strategy: 6 Game-Changing Trends for 2025

Here’s what every CX professional needs to know right now: customer experience isn’t just changing; it’s being completely rewritten. And if you’re not

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Case studies

Why Mango’s size revolution is your CX wake-up call (and what it means for your brand)

Here’s what most brands get catastrophically wrong: They’re obsessing over the wrong customer. While fashion brands chase the mythical size 0-4 customer, they’re

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News

Welcome to CX Strategy

Why I built this blog, and why you should care 🙂 Here’s the truth: after 15+ years swimming in the customer experience waters,

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Events

European retail’s CX revolution: what really happened in Lisbon

Something interesting happened in Lisbon this May. While most of us were caught up in our daily customer experience (CX) fires, over 200

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