I believe deeply that every interaction matters when it comes to customer experience. Over the years, I've collaborated with diverse teams across various industries to create strategies that not only meet business objectives but also forge meaningful connections with customers.

At Schneider Electric, I've developed comprehensive Digital Customer Experience strategies that have transformed how we engage with our clients. Before joining Schneider Electric, I led omnichannel consumer strategies at Philip Morris for IQOS (smoke free product), focusing on embedding customer-centricity into our organizational DNA. It has been profoundly rewarding to witness how these initiatives drive growth and foster genuine customer loyalty.

My journey in digital transformation began as a consultant, where I utilized Lean Startup methodologies like Design Thinking and Agile to guide organizations through complex changes. This experience instilled in me the value of adaptability and innovation in today's dynamic market

Outside of work, I'm passionate about sharing my knowledge with others. My first book, "UX Mobile” was an initial exploration into how mobile user experience extends beyond design—focusing on understanding user needs in our hyper-connected world. This was just the beginning of my publishing journey.