I believe deeply that every interaction matters when it comes to customer experience. Over the years, I've collaborated with diverse teams across various industries to create strategies that not only meet business objectives but also forge meaningful connections with customers.

My journey in digital transformation began at Europ Assistance, a 7 years love story. I start as a digital  project manager for a short term contract and finally lead the Digital and Marketing for the Home & Family Business Unit. 

Then I wanted to explore new business to not stay in my confort zone and decided to  create my own Agency "Agents Digitaux", It was an opportunity to deploy Lean Startup methodologies like Design Thinking and Agile to guide organizations through complex changes. 

Today, at Schneider Electric, I've developed comprehensive Digital Customer Experience strategies that have transformed how we engage with our clients. Before joining Schneider Electric, I led omnichannel consumer strategies at Philip Morris for IQOS (smoke free product), focusing on embedding customer-centricity into our organizational DNA. 

Outside of work, I'm passionate about sharing my knowledge with others. My first book, "UX Mobile” was an initial exploration into how mobile user experience extends beyond design—focusing on understanding user needs in our hyper-connected world. This was just the beginning of my publishing journey.