Why Mango’s size revolution is your CX wake-up call (and what it means for your brand)
Here’s what most brands get catastrophically wrong: They’re obsessing over the wrong customer. While fashion brands chase the mythical size 0-4 customer, they’re ignoring 67% of actual US women who wear size 14 and above. Mango figured this out, and their transformation from a segregated plus-size line to a fully integrated experience is a masterclass
