June 2, 2025

Audrey CHATEL

Trends

Transform Your CX Strategy: 6 Game-Changing Trends for 2025

Here’s what every CX professional needs to know right now: customer experience isn’t just changing; it’s being completely rewritten. And if you’re not

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Case studies Strategy

Why Mango’s size revolution is your CX wake-up call (and what it means for your brand)

Here’s what most brands get catastrophically wrong: They’re obsessing over the wrong customer. While fashion brands chase the mythical size 0-4 customer, they’re

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News

Welcome to CX Strategy

Why I built this blog, and why you should care 🙂 Here’s the truth: after 15+ years swimming in the customer experience waters,

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Events

European retail’s CX revolution: what really happened in Lisbon

Something interesting happened in Lisbon this May. While most of us were caught up in our daily customer experience (CX) fires, over 200

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